Old-school, traditional methods of marketing are dying, or completely dead. If you run a small business or are an independent professional, you probably already recognize that the ways you used to generate new customer and leads for your business don’t work any more. Unlimited Perspectives is all about helping businesses generate more customers, clients and sales with a mix of new and “legacy” marketing methods… websites and mobile-friendly sites, social media, online video and more. We haven’t forgotten about traditional marketing, either. Our Build Your Business Alliance puts small businesses together in complementary groups that help each other sell to a large, shared target audience.

Writer, Reader, Blogger Bill Sklodowski

How many times have you had an idea that just keeps bugging you, keeps bubbling up to the top of your head, to the front of your awareness? You go about your day, your job, your family life, your everything… and even as you’re walking the dog or taking out the trash cans on the night before collection, the thought and idea is in your head? Lately, that’s exactly where I’ve been. I’ve been working hard all week (overtime, in fact) and coming home late. But it seems that every night when I put my head on the pillow, all these ideas pop into my head, like an Orville Redenbacher popcorn bag in a microwave.

See, I’m a computer guy for my “day job.” I build websites and blogs for businesses. Some of that business includes re-writing the copy my clients send me for their websites and other marketing material. And yes… and yet, I’ve got that little but that keeps me awake at night and builds in the front of my mind as I walk the dog – the idea to do my own writing, build my own blog, talk about my own ideas. So that’s where Unlimited Perspectives came to be – a simple way to express some feelings, thoughts and beliefs that wander the hallways of my mind.

The world is in a strange and interesting place, isn’t it? There’s so much going on, so much change. I was thinking about using a fancy word like “upheaval” … but that felt a little to negative. Change is simply change. It’s not good or bad… the result of change is only what we make of it. What we believe it means to us. A lot of what you’ll read in this blog will be on the topic of “change.” We’ve seen a lot of it in recent days, and I believe there’s a lot more to come. Like I said, more on that to come…

What will you find on this blog? Honestly, I don’t want to put anything out there that will create a certain, fixed, opinion or “label” in you… so I’m going to try to steer clear of any category or pigeonhole-box of what this blog is all about. Still, I feel I owe you a little bit of guidance. So here it is: With my own writings, and those of some friends, we’ll be talking about beliefs, feelings, emotions and life in general. I was tempted to say the blog is going to be about some high-powered topic like “personal development” or “spiritual enrichment.” OK, I admit there’ll be a lot of that… but a lot just about life in general as well.

So I invite you to hang around and see what develops. In fact, don’t just hang out… take part in the conversation. Each post will – of course – have room for your comments and ideas… and we’ll be on Facebook and other social sites, too. I can promise that you’ll find plenty to think, feel, and chat about in the days to come.